Mini-Sales Accelerator with Corporate Match Making

Can a more focused, mini-accelerator programme be an effective and low-cost approach to increase startups’ growth?

This trial sets out test a novel “low-cost” accelerator programme with 30-40 post-launch startups earning revenues under £1million. The programme will be solely focused on sales and business growth, including a corporate match making component.

It will thereby aim to address a key challenge facing many startups: not being able to sustain business growth after an initial market launch, often due to lack of sales skills and access to clients. The programme will consist of three two day modules (rather than the standard 10 weeks accelerator model). The aim is to identify if a structured mini-accelerator programme significantly improves sales revenues for randomly selected attendees in contrast to non-attendees from the same applicant pool.