Accelerating the Development of Entrepreneurial Enterprise

Will increased exposure to the principles of effectuation accelerate novice entrepreneurs’ development of entrepreneurial expertise? What kind of pedagogical tools and methods can provide that exposure and opportunities for deliberate practice? The principles of effectuation [www.effectuation.org], a set of heuristics underlying how expert entrepreneurs make decisions during new venture creation, are increasingly being used by entrepreneurship educators, consultants and practitioners. A series of RCTs will test the effectiveness of different pedagogical tools and methods – specifically, how much such tools and methods help aspiring and novice entrepreneurs to engage in deliberate practice of effectuation principles. The findings of this research will inform the design and development of an entrepreneurship training programme at a later stage.