Evaluating the Impact of Entrepreneurship Edutainment in Egypt: An experimental approach with peer effects

We measure the impact of an edutainment program specifically designed to promote entrepreneurship among young adult viewers in Egypt. We implemented a randomized controlled trial following a non-symmetric encouragement design to measure the impact of the intervention, as well as the importance of peer effects. We find that the show had some impact on viewers’ general attitudes toward self-employment and, in particular, on gender-related beliefs. Its impact is otherwise limited. We also find evidence of complex peer effects within groups of friends, alternately amplifying and mitigating the impact of the show.