Technology Adoption

Can artificial intelligence (AI) assist human employees in increasing employee creativity? Drawing on research on AI-human collaboration, job design, and employee creativity, we examine AI assistance in the form of a sequential division of labor within organizations: in a task, AI handles the initial portion which is well-codified and repetitive, and employees focus on the subsequent portion involving higher-level problem-solving. First, we provide causal evidence from a field experiment conducted at a telemarketing company.

As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the impacts of analytics tools for small businesses have been lacking. We derive experiment-based estimates of the effect of an analytics tool on SME outcomes, analyzing the randomized introduction of eBay’s Seller Hub (SH), a data-rich seller dashboard.

We examine the productivity effects of a generative artificial intelligence technology—the assistive chatbot ChatGPT—in the context of mid-level professional writing tasks. In a preregistered online experiment, we assign occupation-specific, incentivized writing tasks to 444 college-educated professionals, and randomly expose half of them to ChatGPT. Our results show that ChatGPT substantially raises average productivity: time taken decreases by 0.8 SDs and output quality rises by 0.4 SDs.

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from digital advertising. We randomly assign 7,209 restaurants to freely receive Yelp’s standard ads package for three months. The scale of the experiment gives us a unique opportunity to assess the heterogeneity in advertising effectiveness across a variety of business attributes.

The limited market size of many small emerging economies is a key constraint to the growth of innovative small and medium enterprises. Exporting offers a potential solution, but firms may struggle to locate and appeal to foreign buyers. A six-country randomized experiment was conducted with 225 firms in the Western Balkans to test the effectiveness of 30 hours of live group-based training and 5 hours of one-on-one remote consulting in overcoming these constraints.

This study is focused on the relationship between borrowing constraints, access to cutting-edge technology and information about cutting-edge technology on the performance of U.S. online businesses. With the help of two large U.S. technology companies we will be able to randomize access to loans and free cloud computing credits (as well as information about the potential use of technology) to otherwise identical (generally small, but fast growing) firms, to see if they will have a causal impact on firm development.

The use of machine learning (ML) for productivity in the knowledge economy requires considerations of important biases that may arise from ML predictions. We define a new source of bias related to incompleteness in real time inputs, which may result from strategic behavior by agents. We theorize that domain expertise of users can complement ML by mitigating this bias. Our observational and experimental analyses in the patent examination context support this conjecture.

This project aims to understand the determinants of adoption of a new technology by firms in Bangladesh's leather goods and footwear industry.

Expansion of e-commerce presents new opportunities for small and medium enterprises (SMEs) to enter broader market at lower costs, but the SMEs face barriers to growth after entry. To facilitate new entrants to overcome these barriers, this paper explores implementing a training program as a randomized controlled experiment with over two million new sellers on a large e-commerce platform.

The study is an impact evaluation of a training program that induced SMEs to adopt broadband connections, establish presence on online retail and potentially export their goods or services.