Technology Adoption

Modernizing Retailers in an Emerging Market: Investigating Externally-focused and Internally-focused Approaches

This paper studies the impact of business modernization on the sales performance of traditional retailers. We define modernization as adopting tangible structures and business practices of organized retail chains (for example, exterior signage with store name and logo, or a database to record product-level information). To address our research question, we implement a randomized field experiment in Mexico City with 1148 traditional retail firms.

Fintech Adoption by Retail Firms in an Emerging Market: Experimental Evidence of Tech, Marketing, and Financial Interventions

Across developing economies, cash is the conduit for retail transactions. Policymakers, multinational product manufacturers and marketers of electronic payment systems are interested in understanding how to stimulate the growth of electronic payments in emerging markets. In this paper, we investigate what hinders the adoption of e-payment technology by traditional retailers, in particular, whether barriers to adoption are technological, informational or financial in nature.

Reducing Carbon Emissions while Boosting Growth: an Experiment with Turkish Manufacturing Firms

Understanding how to design policies to effectively reduce firm-level carbon emissions while minimizing impacts on economic growth is a question of central importance in the battle to mitigate climate change. The EU is proposing a Carbon Border Adjustment Mechanism (CBAM) that will tax imports to better reflect their carbon content. This project evaluates three policies that provide firms with training and assistance obtaining loans with the goal of mitigating the impacts of CBAM on Turkish SMEs.

The Uneven Impact of Generative AI on Entrepreneurial Performance

There is a growing belief that scalable and low-cost AI assistance can improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it hard to generalize from recent studies showing that generative AI improves performance on well-definedwriting tasks. In our field experiment with 640 Kenyan entrepreneurs, we assessed the impact of AI-generated advice on small business revenues and profits.

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine the performance implications of AI on realistic, complex, and knowledge-intensive tasks. The pre-registered experiment involved 758 consultants comprising about 7% of the individual contributor-level consultants at the company.

Productivity co-benefits of Energy Saving Technology

India is host to 63 million Micro, Small and Medium scale Enterprises (MSMEs), contributing to a large share of employment, industrial output as well as high volume of emissions per unit of output. Therefore, adoption of energy efficient (EE) technologies by MSMEs is crucial in improving not only their competitiveness through cost reduction but also worker wellbeing and productivity through improvements in the work environment. Enterprise owners most often do not internalize the benefits of the latter; like productivity gains due to reduction in exposure of workers to heat, pollution etc.

(Co-)Working in Close Proximity: Knowledge Spillovers and Social Interactions

We examine the influence of physical proximity on between-startup knowledge spillovers at one of the largest technology co-working hubs in the United States. Relying on the random assignment of office space to the hub's 251 startups, we find that proximity positively influences knowledge spillovers as proxied by the likelihood of adopting an upstream web technology already used by a peer startup.

Hand-holding and the power of free: Can a low-cost tailored behavioural intervention carry SMEs over the adoption hurdle?

Can a set of low-cost behavioural nudges encourage more small businesses to adopt productivity-raising digital technologies? This randomised controlled trial sought to test whether businesses could be nudged into using a cloud-based system to improve the efficiency of invoice processing. All participants in the trial were offered access to the system free of charge for a 12-month period, with a treatment group receiving weekly email reminders to make use of the system.

Evaluation of the Evolve Digital programme to promote digital adoption in family firms: A Randomised Control Trial

The ‘Evolve Digital’ trial was developed with the objective of boosting digital adoption in small family firms through identifying a cost-effective, yet productivity-enhancing programme of peer group learning for small family businesses, which can be replicated throughout the country.

The effect of macroeconomic uncertainty on firm decisions

Using a new survey of firms in New Zealand, we document how exogenous variation in the macroeconomic uncertainty perceived by firms affects their economic decisions. We use randomized information treatments that provide different types of information about the first and/or second moments of future economic growth to generate exogenous changes in the perceived macroeconomic uncertainty of some firms. The effects on their decisions relative to their initial plans as well as relative to an untreated control group are measured in a follow-up survey six months later.

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