Princeton University

In the context of a commercial lending bank in Colombia, a behaviourally-sensitive incentive scheme led to significantly positive effects on performance and worker well-being, and results suggest that incentives alone were not sufficient to help overcome prior performance and worker well-being issues.

In the context of consumer lending in South Africa, advertising content has significant effects on demand, even relative to price effects. However, it was very difficult to predict the effects of different advertising content, and highlights the psychological premise that context matters.