Please use this form to submit your study for inclusion into our database. It will be checked by a member of the Innovation Growth Lab team, who may be in contact to ask for more information. Your email address * Your name * Title * The name of the study Short summary A brief description of the project's goals and its current state Abstract <p>Across developing economies, cash is the conduit for retail transactions. Policymakers, multinational product manufacturers and marketers of electronic payment systems are interested in understanding how to stimulate the growth of electronic payments in emerging markets. In this paper, we investigate what hinders the adoption of e-payment technology by traditional retailers, in particular, whether barriers to adoption are technological, informational or financial in nature. We do this through a rigorous field experiment, where we randomize 900 small retailers in Guadalajara, Mexico into four experimental groups: i) N = 225 firms receive an e-payment technology kit; ii) N = 225 firms receive the e-payment technology kit and informational materials to market e-payments to customers; iii) N = 225 firms receive the e-payment technology kit, informational materials, and a 4-month transaction fee waiver; and iv) N = 225 firms constitute a control group who receive no intervention. By comparing the adoption rates of the different treatment groups, we are able to cleanly analyze which barriers are critical to technology adoption. We additionally aim to study the impact of these interventions on e-payment adoption by neighboring retailers, and business performance.</p> The full abstract of the study, if available Links https://www.socialscienceregistry.org/trials/9984 Links to any published papers and related discussions Authors * Affiliations Academic and other institutes that the authors of the study are members of Delivery partner Organisations involved in delivering the trial, if appropriate Year Year Year199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026 Month MonthJanFebMarAprMayJunJulAugSepOctNovDec Day Day12345678910111213141516171819202122232425262728293031 Journal Journal publishing the study, if available Publication stage * Working Paper Published Ongoing Research Forthcoming Discussion Paper Research theme * Entrepreneurship Innovation Business Growth Country Country or countries where this study took place. Topics What sort of topics does the study cover? Sample attributes Hypotheses / research question Sample Trial population and sample selection Number of treatment groups Size of treatment groups Size of control group Unit of analysis Clustered? Yes No Cluster details Trial attributes Treatment description Rounds of data collection Baseline data collection and method Data collection method and data collected Evaluation Outcome variables Results Intervention costs Cost benefit ratio Reference Citation for use in academic references
