Please use this form to submit your study for inclusion into our database. It will be checked by a member of the Innovation Growth Lab team, who may be in contact to ask for more information. Your email address * Your name * Title * The name of the study Short summary A brief description of the project's goals and its current state Abstract <p>There is a growing belief that scalable and low-cost AI assistance can improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it hard to generalize from recent studies showing that generative AI improves performance on well-definedwriting tasks. In our field experiment with 640 Kenyan entrepreneurs, we assessed the impact of AI-generated advice on small business revenues and profits. Participants were randomly assigned to a control group that received a standard business guide or to a treatment group that received a GPT-4-powered AI business mentor via WhatsApp. We are unable to reject the null hypothesis that generative AI access has no impact, but are able to rule out the large effect sizes reported by other studies of generative AI’s economic impact. Our overall null result masks treatment effect heterogeneity with respect to the baseline business performance of the entrepreneur: our point estimates suggest that high performers benefited by just over 15% from AI advice, whereas low performers did about 8% worse with AI assistance. Exploratory analysis of WhatsApp interaction logs shows that both groups sought the AI mentor’s advice, but that low performers did worse because they sought help on more challenging business tasks. Our findings highlight the potential and limitations of generative AI to enable entrepreneurs across the globe.</p> The full abstract of the study, if available Links https://osf.io/preprints/osf/hdjpk Links to any published papers and related discussions Authors * Affiliations Academic and other institutes that the authors of the study are members of Delivery partner Organisations involved in delivering the trial, if appropriate Year Year Year199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026 Month MonthJanFebMarAprMayJunJulAugSepOctNovDec Day Day12345678910111213141516171819202122232425262728293031 Journal Journal publishing the study, if available Publication stage * Working Paper Published Ongoing Research Forthcoming Discussion Paper Research theme * Entrepreneurship Innovation Business Growth Country Country or countries where this study took place. Topics What sort of topics does the study cover? Sample attributes Hypotheses / research question Sample Trial population and sample selection Number of treatment groups Size of treatment groups Size of control group Unit of analysis Clustered? Yes No Cluster details Trial attributes Treatment description Rounds of data collection Baseline data collection and method Data collection method and data collected Evaluation Outcome variables Results Intervention costs Cost benefit ratio Reference Citation for use in academic references
