The Create4Value project examines whether a co-creation process can be used to encourage first-time innovators. Poznański Park Naukowo Technologiczny (PPNT), which is undertaking this pilot, adapted current co-creation methods better to meet the needs of first-time innovators in Poland. The hypothesis behind the project was that working closely with selected SMEs in a co-creation process could help to unlock their innovation potential.
Through the co-creation workshops, the SMEs learned hands-on how to involve users in the process of developing new and improved products, as opposed to the more theoretical approach with only the Business Model Canvas training. PPNT also explored how to engage users and stakeholders in the process.