Promoting Academic Research into Business Applications and Innovation/Business-science links and technology transfer

What is the impact of different types of knowledge transfer activities on the number and quality of business-science interactions? Motivated by the “European Paradox” (top-notch academic research but much weaker business-science links), this trial will test the impact of two interventions to raise awareness of academic research and connect it to businesses. 300 researchers will be allocated into 3 groups, one group which gets promoted through an online platform that showcases their business-relevant academic research and a second that gets promoted through an online platform and active offline promotions in businesses, such as meetings, presentations and business R&D management. The third group serves as a control group. The RCT will test if researchers receiving passive or active support increase the number and the quality of their business-science interactions (such as contract research, joint research, consultancy, etc.).