This experiment involved making the information on the WBSO website clearer and more personally relevant to entrepreneurs. The visibility of the call-to-action was also enhanced. The study showed that entrepreneurs were prompted to spend more time exploring the possibilities offered by the Research and Development (Promotion) Act (WBSO) and that they read the information more carefully.
This experiment is listed in the BINN report "A wealth of behavioural insights - 2023 edition". Further information on the trial and authors may be available elsewhere.