Participation in training. Willingness-to-pay (WTP) for trainings. Firm's performance: Sales revenue, value-added, gross profit. Firm's business practices: Business recordkeeping practices, sales promotion activities, quality improvement practices, marketing strategies, KAIZEN practices.
Participation: Male owners were 20% more likely to participate in the training given the random invitation. Being younger by one year increased the probability of participation by 1-2%. Willingness-to-pay (WTP) for training: Having participated in the training increased WTP for the trainings, and was economically significant. Firm's performance: Impact forthcoming pending future follow-ups. Firm's business practices: Training improved separation of the household and firm's expenses, sales promotion, owner's communication of quality defects to workers and recoding of customer complaints, marketing strategy, and adherence to KAIZEN practices.