Nudges

Climate change framing and innovator attention: Evidence from an email field experiment

Drawing the attention of innovators to climate change is important for green innovation. We report an email field experiment with MIT using messages about the impact of climate change to invite innovators (SBIR grantees) to apply to a technology competition. We vary our messages on the time frame and scale of the human cost of climate change across scientifically valid scenarios. Innovator attention (clicks) is sensitive to climate change messaging. These changes in clicks also predict higher application rates.

Missing Information - Why Don’t More Firms Seek Out Business Advice?

This paper tests whether providing more information on business practices can lead firms to seek out advice and improve their practices. The authors collaborated with a business advice provider in Brazil to implement a randomized experiment with 866 small firms. The treatment groups received different versions of an information sheet that benchmarked business practices to other firms and listed five practices to improve.

Leadership by Example to Empower Wineries to Take Action to Address Climate Change: Evidence from Japan

Climate change poses an urgent and existential threat to the wine sector. However, it is not easy for wineries and farmers to take action to reduce carbon emission comparing to adaptation. How can we encourage these actions? Farmers often seek information before take action, which influences their current risk perceptions of extreme weather condition or moral norms. Regarding the information, a positive approach focusing on empowering farmers to take action to address climate change is generally more successful at engaging people and minimizing defensive reactions.

Engineering serendipity: When does knowledge sharing lead to knowledge production?

We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a field experiment at a medical research symposium, where we exogenously varied opportunities for face-to-face encounters among 15,817 scientist-pairs. Our data include direct observations of interaction patterns collected using sociometric badges, and detailed, longitudinal data of the scientists' postsymposium publication records over 6 years.

(Co-)Working in Close Proximity: Knowledge Spillovers and Social Interactions

We examine the influence of physical proximity on between-startup knowledge spillovers at one of the largest technology co-working hubs in the United States. Relying on the random assignment of office space to the hub's 251 startups, we find that proximity positively influences knowledge spillovers as proxied by the likelihood of adopting an upstream web technology already used by a peer startup.

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