University of Twente

Research on the effect of anonymity on individual’s creativity in idea generation sessions is inconclusive: anonymous brainstorming techniques supposedly perform better since they preclude evaluation apprehension; non-anonymous brainstorming techniques supposedly perform better since they reduce free riding. This project suggests brainstorming with selective anonymity as a new method (anonymous brainstorming in which the identity of the idea creators is revealed after evaluation, but only for the top rated ideas).