Please use this form to submit your study for inclusion into our database. It will be checked by a member of the Innovation Growth Lab team, who may be in contact to ask for more information. Your email address * Your name * Title * The name of the study Short summary A brief description of the project's goals and its current state Abstract <p>This lab-in-the-field experiment will measure the gender bias in entrepreneurship and investment among youth and credit officers in Ethiopia. Chigign Tobiya “Ethiopia Emerges” is a television show in Ethiopia where entrepreneurs pitch their business ideas to a panel of business tycoons for a chance to get investment funding. Using actors and actresses we record mock business pitches that keep the business idea of the pitch constant but we vary the gender of the entrepreneur, gender sector stereotype, and pitch quality to examine whether there is a gender bias amongst male and female audience members. We also test the impacts of different content tweaks (entrepreneur backstories, role models, educational content) on gender attitudes and biases in entrepreneurship and investment decisions among youth and credit officers. In the experiment we randomize individuals to watch one of eight different combinations of video clips for 1,600 aspiring entrepreneurs (800 male and 800 female TVET students) and 200 credit officers (from a selected microfinance institution).</p> The full abstract of the study, if available Links https://www.socialscienceregistry.org/trials/9064 Links to any published papers and related discussions Authors * Affiliations Academic and other institutes that the authors of the study are members of Delivery partner Organisations involved in delivering the trial, if appropriate Year Year Year199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026 Month MonthJanFebMarAprMayJunJulAugSepOctNovDec Day Day12345678910111213141516171819202122232425262728293031 Journal Journal publishing the study, if available Publication stage * Working Paper Published Ongoing Research Forthcoming Discussion Paper Research theme * Entrepreneurship Innovation Business Growth Country Country or countries where this study took place. Topics What sort of topics does the study cover? Sample attributes Hypotheses / research question Sample Trial population and sample selection Number of treatment groups Size of treatment groups Size of control group Unit of analysis Clustered? Yes No Cluster details Trial attributes Treatment description Rounds of data collection Baseline data collection and method Data collection method and data collected Evaluation Outcome variables Results Intervention costs Cost benefit ratio Reference Citation for use in academic references