Please use this form to submit your study for inclusion into our database. It will be checked by a member of the Innovation Growth Lab team, who may be in contact to ask for more information. Your email address * Your name * Title * The name of the study Short summary A brief description of the project's goals and its current state Abstract <p>Climate change poses an urgent and existential threat to the wine sector. However, it is not easy for wineries and farmers to take action to reduce carbon emission comparing to adaptation. How can we encourage these actions? Farmers often seek information before take action, which influences their current risk perceptions of extreme weather condition or moral norms. Regarding the information, a positive approach focusing on empowering farmers to take action to address climate change is generally more successful at engaging people and minimizing defensive reactions. We therefore evaluate the impact of the “Leadership by Examples” flyer on the climate change-related information-gathering behavior of wineries in Japan. Leadership by example arises when individuals make sequential decisions, and the choice made by the first mover (the leader) influences the contributions of others (Jack and Recalde 2015; Gachter and Renner, 2018). We conduct a block randomized controlled trial for almost all wineries in Japan to evaluate the impact of the information provision on information seeking behavior: the control group receives normal climate related information and the treatment group receives the information with “Leadership by Examples” flyer. We further evaluate the impact on the wineries willingness to perform life cycle assessment (LCA). LCA allows wineries to understand their climate footprint, pinpoints opportunities for climate change mitigation, and tracks the impacts of emissions reductions over time. The heterogeneous treatment effects are also analyzed.</p> The full abstract of the study, if available Links https://www.socialscienceregistry.org/trials/9751 Links to any published papers and related discussions Authors * Affiliations Academic and other institutes that the authors of the study are members of Delivery partner Organisations involved in delivering the trial, if appropriate Year Year Year199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026 Month MonthJanFebMarAprMayJunJulAugSepOctNovDec Day Day12345678910111213141516171819202122232425262728293031 Journal Journal publishing the study, if available Publication stage * Working Paper Published Ongoing Research Forthcoming Discussion Paper Research theme * Entrepreneurship Innovation Business Growth Country Country or countries where this study took place. Topics What sort of topics does the study cover? Sample attributes Hypotheses / research question Sample Trial population and sample selection Number of treatment groups Size of treatment groups Size of control group Unit of analysis Clustered? Yes No Cluster details Trial attributes Treatment description Rounds of data collection Baseline data collection and method Data collection method and data collected Evaluation Outcome variables Results Intervention costs Cost benefit ratio Reference Yokoo, Hide-Fumi, Takahiro Kubo and Hiroki Sasaki. 2022. "Leadership by example to empower wineries to take action to address climate change: Evidence from Japan." AEA RCT Registry Citation for use in academic references
