Please use this form to submit your study for inclusion into our database. It will be checked by a member of the Innovation Growth Lab team, who may be in contact to ask for more information. Your email address * Your name * Title * The name of the study Short summary A brief description of the project's goals and its current state Abstract <p>While prior research shows a significant gender gap in traditional equity financing, with mostly male investors who prefer male founders, emerging evidence indicates that gender gaps in funding may not translate to rewards-based crowdfunding, where female entrepreneurs may have an advantage, particularly with female investors. We seek to examine founder gender preferences in the context of equity crowdfunding, which represents a direct counterpart to traditional equity financing and which is a “higher-stakes” context than rewards-based crowdfunding. More specifically, we explore whether founder gender preferences, if they exist, vary based on the gender and the experience of the investor. Through a randomized field experiment, we find that inexperienced female investors are significantly more interested (138%) in ventures with female founders than those with male founders; however, we do not observe founder gender preferences among experienced female investors. For male investors, we do not observe differences in interest in investing based on founder gender or investor experience. We thus confirm that the gender gaps observed in traditional equity funding do not apply to equity crowdfunding. Further, we theorize that the mechanisms proposed in previous research in low-stakes crowdfunding decision contexts, such as the use of founder gender as a heuristic and participation in activism homophily, that drive female investors to prefer female founders may not apply to experienced investors in higher-stakes equity crowdfunding. The results from a follow-up survey of the study participants provide support for our theoretical arguments.</p> The full abstract of the study, if available Links https://pubsonline.informs.org/doi/10.1287/mnsc.2020.3644 Links to any published papers and related discussions Authors * Affiliations Academic and other institutes that the authors of the study are members of Delivery partner Organisations involved in delivering the trial, if appropriate Year Year Year199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026 Month MonthJanFebMarAprMayJunJulAugSepOctNovDec Day Day12345678910111213141516171819202122232425262728293031 Journal Journal publishing the study, if available Publication stage * Working Paper Published Ongoing Research Forthcoming Discussion Paper Research theme * Entrepreneurship Innovation Business Growth Country Country or countries where this study took place. Topics What sort of topics does the study cover? Sample attributes Hypotheses / research question Sample Trial population and sample selection Number of treatment groups Size of treatment groups Size of control group Unit of analysis Clustered? Yes No Cluster details Trial attributes Treatment description Rounds of data collection Baseline data collection and method Data collection method and data collected Evaluation Outcome variables Results Intervention costs Cost benefit ratio Reference Citation for use in academic references
