Dr Cher Li is an associate professor in industrial economics at Nottingham University Business School. She has previously held positions with the University of Glasgow, University of Strathclyde, and Imperial College London. An applied economist by training, Cher has consulted widely across government offices, international organisations, and private businesses on issues relating to innovation, IP, and international trade. She is a co-investigator of the ESRC funded PrOPEL Productivity Hub which translates academic insights on productivity into “what works” and designs interventions to address the UK’s productivity challenge. Cher has won the BSI Standards Makers Awards for Education about Standardisation by British Standards Institution, in recognition of her teaching and research on standards, innovation and productivity issues.