Alessandro Cordova is a PhD candidate in Business Administration at Bocconi University. After obtaining a bachelor degree with summa cum laude in Economics & Management at Bocconi University, where he developed a passion for financial markets, he pursued a Master in Economics at the London School of Economics, where he majored in monetary economics. After his academic experience, he worked for one year as a research assistant at Bocconi University, contributing to the birth and rise of the Action Institute Think Tank (ranked among the top 30 best Think Tanks in the world, by the 2015 think tank global ranking). Today, he focuses his research on entrepreneurship, studying how different entrepreneurial decision making approaches impact startup performance. In particular, after a relevant entrepreneurial experience, Alessandro has decided to focus his PhD studies on investigating the performance effect of a more scientific approach to the launch of a new business.