InDemandRCT: Demand-driven and business co-creation for a new innovation business model

The Regional Development Agency of the Region of Murcia in Spain aims to explore and test a new demand-driven business model based on co-creation patterns between business customers and SMEs. The co-creation model will include customer input on the technology solutions provided by the SMEs, to jointly find innovative solutions to meet customer business challenges.

The intervention is based on providing business support and co-creation opportunities with larger businesses to SMEs. The aim is for this to provide valuable information to improve the quality and usefulness of their products. The co-creation element could provide relevant insights that could improve products and services. The project objective is to demonstrate that the new business innovation model offers better results for businesses than traditional models.

Project details

• Overall budget: €497,500
• EU Horizon 2020 project link

Project milestones

• September 2019 Project kicked off

Key facts

Stage: Working paper
Year: 2019
Location: Spain