Supporting SMEs to Become Successful Exporters through Good Exporting Practices in Argentina
The Good Exporting Practices program in Argentina aims to increase the success in the foreign markets of small and medium enterprises (SMEs) through supporting better practices in 7 core areas: i) strategy, ii) identification and segmentation of markets, iii) design and adaptation of the product, iv) production, v) communication, vi) distribution, and vii) administration. The Good Exporting Practices program targets firms that produce differentiated food products in various geographical regions in Argentina.