Evaluating the Effects of Entrepreneurship Edutainment in Egypt

Fostering youth entrepreneurship could help decrease youth unemployment. However, entrepreneurs face a number of barriers to launching and expanding their businesses. Researchers introduced a youth entrepreneurship reality TV show to evaluate the effects of a television show and entrepreneurial support activities on viewers’ attitudes, business practices, and employment status.

Delivery partner 
Bamyan Media
Study design 
Random encouragement design
Barsoum, G., Crépon, B., Dyer, P., Gardiner, D., Michel, B., Moaz, M., & Parienté, W., 2015. 'Evaluating the Effects of Entrepreneurship Edutainment in Egypt'. Jameel Poverty Action Lab - Project Registry.