Fostering youth entrepreneurship could help decrease youth unemployment. However, entrepreneurs face a number of barriers to launching and expanding their businesses. Researchers introduced a youth entrepreneurship reality TV show to evaluate the effects of a television show and entrepreneurial support activities on viewers’ attitudes, business practices, and employment status.
Attitudes towards business, soft and hard skills, various steps taken to start a business, employment status, whether individuals have started their own business (type of activity, investment made, number of employees, profits etc.) and business practices for those already owning a business.
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