Evaluating the Effects of Entrepreneurship Edutainment in Egypt

Fostering youth entrepreneurship could help decrease youth unemployment. However, entrepreneurs face a number of barriers to launching and expanding their businesses. Researchers introduced a youth entrepreneurship reality TV show to evaluate the effects of a television show and entrepreneurial support activities on viewers’ attitudes, business practices, and employment status.

Reference 
Barsoum, G., Crépon, B., Dyer, P., Gardiner, D., Michel, B., Moaz, M., & Parienté, W., 2015. 'Evaluating the Effects of Entrepreneurship Edutainment in Egypt'. Jameel Poverty Action Lab - Project Registry.