University of Southern Denmark

Anonymity in Brainstorming

Research on the effect of anonymity on individual’s creativity in idea generation sessions is inconclusive: anonymous brainstorming techniques supposedly perform better since they preclude evaluation apprehension; non-anonymous brainstorming techniques supposedly perform better since they reduce free riding. This project suggests brainstorming with selective anonymity as a new method (anonymous brainstorming in which the identity of the idea creators is revealed after evaluation, but only for the top rated ideas).

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