University of Cambridge Judge Business School

When doing things the same way makes you more creative: Using habits of perspective to increase useful creativity and resist detrimental effect of financial incentives

How do habits of perspective affect useful creativity? How do habits of perspective influence the relationship between different incentive types and useful creativity?

This study explores how individuals develop habitual perspectives from repetitive tasks they enact over time, and how these deeply ingrained habits of perspective influence creativity. Further, this study proposes that habits of perspective are resistant to the creativity-stunting effect of financial incentives.

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