The Effectiveness of Goal Setting and Accountability in Group-Based Entrepreneurship Initiatives

What is the effectiveness of goal setting and accountability to promote business growth and learning outcomes?

When starting a business, entrepreneurs must navigate many unknown demands and obstacles, for which networks and support systems are helpful but research suggests planning and focused efforts are necessary as well.  In order to better understand this, the trial will evaluate weekly peer-led problem solving groups.

The study will measure the effectiveness of goal setting and accountability interventions, such as producing a Mission, Objectives and Key Results document, to promote business growth and learning outcomes when compared to only the use of group problem-solving and networking initiatives.